Environmental Analysis An Organization And Evaluating...

Environmental Analysis Environmental analysis is a process for identifying all external and internal elements that can affect the performance of the organization and evaluating the level of threat or opportunity they present. Opportunity and threat assessments are then incorporated into decision making process in order to better align strategies with the organizations environment (Investor Words, 2015). Every destination needs to know about their strengths, weaknesses, opportunities and threats. Israel is a holy place for the 3 major Abrahamic religions of the world i.e. Judaism, Christianity and Islam (Levit, 2008, p. 7). 22% defined the goal of their visit to Israel as a pilgrimage, 27% arrived for sightseeing and travel, and 9% for a vacation. In total, 58% defined the goal of their visit as touristic, 26% arrived to see relatives and friends, and 8% came for businesses purposes and conferences. Sixty-four percent of tourists stayed in hotels, 25% with relatives/friends, 4% in youth hostels and Christian guesthouses, and 3% stayed in self-owned or rented apartments (Reinstein, 2014). This shows that Israel has scope to increase and extend their hospitality towards the tourist. Environmental analysis consists of the macro environmental scanning. It is classified as following. ïÆ'Ëœ Political factors ïÆ'Ëœ Economical Factors ïÆ'Ëœ Socio Cultural Factors ïÆ'Ëœ Technological Factors ïÆ'Ëœ Ecological factors ïÆ'Ëœ Legal factors MARKETING INFORMATION SYSTEMS: The marketing information system (MIS)Show MoreRelatedStrengths And Weaknesses Of Tesco1323 Words   |  6 Pageseverywhere 29.3%. SECTION-1: Analysing the strategic capabilities and external environment A) Analysing the internal resources and capabilities that give the organization competitive advantage? In the analysis the internal resources are mentioning of strengths and weaknesses motivations on internal issues that contribute an organization like Tesco positive benefits and difficulties in consultation the requirements of its objective marketplace. The strengths and weakness mention to essential capabilitiesRead MoreSwot Analysis : Strategic Planning1299 Words   |  6 PagesSWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival. Originally designed for use in other industries, it is gaining increased use in healthcare. Steps in SWOT Analysis The primary aim of strategic planning is to bring an organization into balance with the external environment and to maintain that balance over time . Organizations accomplish this balanceRead MoreStrategic Management Process653 Words   |  3 Pagesdecisions and actions that determines the long-run performance of an organization. It involves all the four functions of management. Strategic plans provide a common vision for the whole organization. The strategic management process is a series of steps that formulates the strategic planning, implementation and evaluation. Step 1: The first step is identifying organization’s current mission, objectives and strategies. Every organization needs a mission. 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It accomplishes this task by including a variety of tools and analysis techniques, which will implement, evaluate and control the general direction of a company. This is done through strategy formulation which begins with a situational analysis that emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation ´sRead MoreEnvironmental Scanning System for a Hotel1548 Words   |  7 PagesDEPARTMENT OF HOSPITALITY MANAGEMENT AN ESSAY ON Steps to Establish Environmental Scanning System For a Hotel Identify the steps you would take to establish an environmental scanning system for a Hotel business and critically evaluate the process as an aid to effective strategic management Present business scenario across the world is very complex and unpredictable. 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In other words, it is a wayRead MoreAn Explanation Of The Strategic Management Process1655 Words   |  7 Pagesreflect on what kind of organization they are presently trying to create, †¢ what markets to consider and †¢ to be specific about which needs of which buyers to serve The leadership opinion of what the organization seeks to do and to become in the long-term is the organization’s strategic mission. Establishing Strategic Objectives In ensuring the survival and success of an organization, specific performance targets are needed in all areas affecting the enterprise and at all levels of management, fromRead MoreMarketing Plan Structure Acc to Jobber1628 Words   |  7 PagesInternal Marketing Audit Operating Results Strategic Issues Analysis Marketing Mix Effectiveness Marketing Structures and Systems 6. SWOT Analysis 7. Marketing Objectives Strategic Thrust Strategic Objectives 8. Core Strategy Target Market(s) Competitor Targets Competitive Advantage 9. Marketing Mix Decisions Product Promotion Price Place 10. Organization and Implementation 11. Control Marketing Planning Using the Framework Read MoreDefinition Of Strategic Management Implementation2117 Words   |  9 Pagesdirection of the organization. It is the highest level of managerial activity, usually performed by an organization’s Chief Executive Oï ¬Æ'cer (CEO) and the leadership team. Strategy formulation involves: †¢ doing a situation analysis: both internal and external; both micro-environmental and macro-environmental. †¢ concurrent with this assessment, objectives are set. This involves crafting vision statements (long term view of a possible future), mission statements (the role that the organization gives itself